BMW Group UK’s historic fleet represents the best of BMW, BMW M GmbH and MINI, showcasing a breadth of models from across its brands and remarkable history. To complement the fleet, the company has proudly updated its resources to include a full information pack, fresh imagery and a specification sheet for each car.
The UK subsidiary is the custodian of some of the most prominent cars in the company’s history, from the M Division’s legendary M1, iconic models such as the Batmobile and 2002 and numerous generations of BMW roadsters. The MINI John Cooper Works GP1 and GP2 also form part of the historic fleet.
The fleet now comprises of 16 cars, including 14 BMW and 2 MINI vehicles. It is used by UK automotive media, to create content and feature stories, and by retailers for showroom displays and new product launches. The cars also feature at numerous other events and shows around the country, supporting the launch of new products and showcasing the rich history of both brands.
The new resources not only reflect the significance of the fleet but will help showcase the cars in the best possible light. All the information is now easily accessible, which will not only help the media construct their stories more easily but will also help retailers better inform their customers and facilitate even more social media content. Full information packs are available on request, while the imagery and specification sheets are available online.