9th January 2024 – Subaru (UK) Ltd recorded a 73.18% increase in vehicle sales over 2022, finishing 2023 at 2,409 units registered. September proved particularly strong for the brand, providing 23% of the year’s sales.
The improvement in sales year-on-year vastly outperforms the UK automotive industry, which finished the year up 17.9% at 1,903,054 total units according to the latest data from the SMMT. With a growth of 73.18%, Subaru was one of the fastest-growing manufacturers in the UK last year, ending the year in the top three vehicle makes.
The Subaru Forester was the brand’s highest-selling model with the Premium trim level proving the most popular amongst Subaru buyers. With its renowned All-Wheel-Drive system and focus on safety, along with the brand’s respected reliability record, the Forester continues to be a favourite among Subaru owners.
16% of Subaru sales during 2023 were Battery Electric Vehicles (BEV). The Solterra is the first all-electric zero-tailpipe emission vehicle launched by the brand and stays true to its Subaru heritage thanks to its go-anywhere capability. The Solterra boasts a class-leading ground clearance and Subaru’s All-Wheel-Drive system that includes Dual-Function X-MODE®, along with the latest generation of premium safety equipment.
Mild-hybrid vehicles (MHEV) comprised 52% of the Subaru sales mix. The Subaru Forester, XV and the new Crosstrek model utilise the Subaru e-BOXER self-charging technology, which combines petrol engines and compact, lightweight Lithium-ion batteries, to provide a seamless, smooth, and more efficient drive.
Alex Sheward, National Sales Manager at Subaru (UK) Ltd said “2023 was a good year for the brand. Everyone at Subaru UK, and its dedicated dealer network, has worked hard to provide sales volumes for our customers, which are now getting back to pre-COVID and component shortage levels. 2024 promises to be another strong year, with further growth expected following the introduction of the new Crosstrek model and as our all-electric Subaru Solterra firmly cements itself into the Subaru UK model line-up.”